Where public transport, self-service scooters, on-demand transport or car-sharing have gradually deployed applications for their own services, the Mobility as a Service (MaaS) concept aggregates them all on a single platform. The objective is to make it possible to find the best itinerary, pay for your trip, validate your ticket, or unlock a scooter.
MaaS is the holy grail of the mobility sector.
The arrival of a multitude of actors is upsetting the balance that has been established for decades. These new transport offers are changing the behaviour of users. The problem is no longer finding the right mode of transport to make a journey, but how to combine all these offers so that our daily and occasional journeys are faster, more economical and more sustainable. Moreover, urban congestion has also continued to increase : + 20 travel time points between 2008 and 2016 in most European capitals, according to a BCG analysis of the TomTom Traffic Index in 2016. One of the reasons ? Public and private transport services with very little complementarity. These are the problems that the concept of “mobility as a service” (MaaS) could soon solve.
Indeed, straight from the Nordic countries, MaaS puts mobility at the service of the user. Its aim : To simplify mobility for the user. How can this be achieved ? By offering different modes of transport on a single platform. However, we must first distinguish the principle of multimodality from the principle of intermodality, which is too often confused. Multimodal travel is when the user uses several modes of transport, on different routes. On the other hand, intermodality refers to the fact that the user will, on a single trip, use different modes of transport.
Differents levels of MaaS platforms
Moreover, as indicated by Joël Hazan, Nikolaus Lang and Hind El Abassi Chraibi, from the Boston Consulting Group, there are 4 different levels of MaaS solutions that we have represented in the form of a pyramid.
- Level 1: “planning”. Here, the app purpose the best itinerar from the available data.
- Level 2: “planning + ticket sales”. At this level, in addition to having a personalised itinerary available, users can book different mobility services. The platforms take commissions on each sale.
- Level 3: “planning + ticket sales + fare setting”. The difference between level 2 and this one is that in addition to selling tickets, for example, the platforms use customer acquisition strategies by offering “all-inclusive” pricing.
- Level 4: “planning + ticket sales + pricing + incentives” Here, in addition to providing all the services mentioned above, the user will be encouraged to use a sustainable mode of transport. They may also be encouraged, for example, to use public transport during off-peak hours and thus benefit from reduced fares. There is a real emphasis on the use of soft mobility.
The MaaS market will be worth 9 billion dollars in 2019. In the space of 10 years, it would represent a market of 200 billion dollars. Moreover, as indicated in our infographics on European urban mobility solutions, MaaS platforms would interest nearly 59% of Europeans. One of the first players to really understand the interest and potential of MaaS was Whim.
MaaS and Helsinki, a love story
With BP Ventures’ recent investment of nearly $10 million, Whim is an application developed by the Finnish startup MaaS Global. It allows users to organise, book and pay for their journeys using several modes of transport in Helsinki. Often described as “the netflix of mobility”, the startup is a pioneer in the field of MaaS solutions.
This MaaS (Mobility as a service) application offers several packages . They are adapted to occasional and regular travellers alike via a mobile application. It is therefore possible to buy a one-off trip. Or to subscribe monthly, offering unlimited access to public transport and self-service bicycles (€59.7/month). You can also choose the “Whim Unlimited” subscription, which gives unlimited access to all means of transport (€499/month).
Admittedly it is expensive, but the CEO of the MaaS Global startup, Sampo Hietanen explains that “when you calculate the cost price of your car every month, you quickly realise that this service is financially more interesting”.
MaaS and Lyko, an other love story
Through a powerful API, we aggregate a large number of transport operators from all over the world. Bus, metro, train, VTC, taxi, parking, bicycle, scooters, etc… In less than 10 minutes, integrate more than 1200 public and private transport services. From comparing intermodal journeys to booking, everything happens on a single platform. And all this with a single payment ! Learn more about our MaaS solution, do not hesitate to consult our website lyko.tech.
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January 11, 2021